However, the customer experience is just as important. The secret of a successful business is not just about marketing, it’s also good customer service. Effective and friendly customer services training should be viewed as an investment in client relations and in the company. There is no sense in reeling in a customer with your product only for him to have a disagreeable purchase experience and decide not to come back. A happy customer is a returning customer.
Make Sure You Have a Customer Service Telephone Line
The ability of your customer to reach you easily regarding orders, returns or any other issue will increase their satisfaction and your reputation as a company. This will increase your sales without huge set-up fees. Remember, your customer service line may be the only time a customer has any communication with your company so their first impression is vital. All staff should attend customer service courses.
Use Customer Service to Advertise Your Business
If you are a small business and you’re selling products that lots of other businesses sell too it can be difficult to cope with the competition. One of the things that could make you stand out is outstanding customer service. Many consumers yearn for the ‘old days’ where proprietors knew each of their customers personally and took the time to chat to them. If you can offer this personal touch you should advertise it.
Offer Self-Service Options
Some customers prefer to embrace modern technology and would like to manage their transactions themselves for the speed and ease of use. You could provide additional self-service options. Make sure your staff are prompt if a customer has a problem or query.
Have in-store Educational Videos
Showing educational videos on how to use your products may increase sales.
Seek Customer Feedback
If you seek customer feedback you will know what products the customer wants and can tailor your service to their individual needs.
Photo Credit: www.forbes.com
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