Key Elements To Great Customer Experiences

One of the key ingredients to a successful business is having happy customers. If your customers feel they have had a good experience doing business with you, then you have won a large part of the battle. Some of the key elements to great customer experiences are:

Make Sure Your Products are Relevant to your Potential Customers

Social media can be used to reach people likely to be interested in your products. If people post problems online, brand bloggers or retailers sometimes respond to offer advice and solutions.

Use Mobile Devices to Your Advantage

Mobile phones are carried by the majority of people so you can locate a service or product user easily. For instance, Scrabble offer free wi-fi minutes in Paris but only if the mobile phone user unscrambled some Scrabble letters. This way of promoting a product gives the customer a great experience while advertising the Scrabble brand.

Create an App for Your Business

Create an app for your business so that consumers can order your products using their mobile phone. It’s quick and easy and eliminates the need to recite credit card numbers or make a call. The simplicity of use enhances the customer experience and makes them more likely to choose your business. The pizzeria that offers online ordering and can let you pay instantly with paypal is more likely to attract customers than the pizzeria that only accepts cash, even if the one with an online presence costs more.

Let Them Come to You

Letting the customer find you – or behavioural relevancy – ensures that your customers are motivated and interested in what you have to offer. You can achieve this by using internet search ads (these appear on the consumer’s computer in response to their search engine queries. For instance, if they’re looking for vitamin supplements and that is your speciality, your advert could appear after they search for vitamins). Another idea is to send automated emails prompting the user to shop with you or to accept a special offer. If a person visits your website, they could receive this email suggestion alerting them to products they already expressed an interest in.

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