When it comes to motivating your work force and keeping them fully engaged, there have always been plenty of different choices for managers and trainers. But none of these are truly effective in the long-run, often leading to short-term boosts and nothing more. To really achieve a thriving business, you may need to revisit your approach to sales coaching – and we’d like to discuss that very thing in this article.
Let's assume that at some point you've had experience of incentives. Many companies use them for lots of different reasons, and the assumption they make is that an external motivator (like money or a prize) will lead to long-term improvements in productivity. But this unfortunately is not the case. Rather these can stifle workers’ creativity and can cause more problems than they solve. The answer is simple: focus instead on internal motivation. This occurs when an employee finds something they really enjoy doing, or they perform a task and satisfy another need within them – such as contributing to a team. In both cases, it's all about satisfying internal needs, and the results are much longer lasting.
It's clear that the best workers will be those who feel comfortable, happy and valued in their positions. But to nurture this, there are a number of psychological needs that must be fulfilled. Studies have shown that these needs are: competence, relatedness and autonomy. The first, competence, refers to feeling like they have the ability to do their job to the best of their ability. The next, relatedness, refers to staff feeling like they are part of a team. The third, autonomy, ensures staff feel like they can do their job without external motivation.
The core of the new sales coaching approach is one that focuses on the three needs we mentioned above. By leading in a way that enables team members to feel competent, related to others, and autonomous in their role, helps staff to maintain peace of mind and confidence. This confidence will lead to increased job satisfaction and, by extension, productivity.
If you’re part of a business that’s striving to thrive, why not try out the new thought-based leadership approach? It might just change the fortunes of your company.
External motivation isn’t always the answer
Let's assume that at some point you've had experience of incentives. Many companies use them for lots of different reasons, and the assumption they make is that an external motivator (like money or a prize) will lead to long-term improvements in productivity. But this unfortunately is not the case. Rather these can stifle workers’ creativity and can cause more problems than they solve. The answer is simple: focus instead on internal motivation. This occurs when an employee finds something they really enjoy doing, or they perform a task and satisfy another need within them – such as contributing to a team. In both cases, it's all about satisfying internal needs, and the results are much longer lasting.
The psychological needs of staff
It's clear that the best workers will be those who feel comfortable, happy and valued in their positions. But to nurture this, there are a number of psychological needs that must be fulfilled. Studies have shown that these needs are: competence, relatedness and autonomy. The first, competence, refers to feeling like they have the ability to do their job to the best of their ability. The next, relatedness, refers to staff feeling like they are part of a team. The third, autonomy, ensures staff feel like they can do their job without external motivation.
Need-based leadership
The core of the new sales coaching approach is one that focuses on the three needs we mentioned above. By leading in a way that enables team members to feel competent, related to others, and autonomous in their role, helps staff to maintain peace of mind and confidence. This confidence will lead to increased job satisfaction and, by extension, productivity.
If you’re part of a business that’s striving to thrive, why not try out the new thought-based leadership approach? It might just change the fortunes of your company.
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